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500 Terry Francine Street,
San Francisco, CA 94158
info@mysite.com
123-456-7890
Hi, I'm Lara
I'm a senior PR and comms partner for purpose-driven brands in the food and drink, hospitality, leisure and pet sectors.
I use my 10+ years of experience developing and delivering meaningful coverage and campaigns for both household and emerging names, to help brands tell stories that spark excitement, engagement and action.
From strategy and ideation through to activation, I do it all. And, I make it fun.
Services
PR
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Retained press offices
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Creative campaigns
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Strategy and messaging
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Profile building
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Reactive PR
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Newsjacking
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Product placement
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Analysis and reporting
SOCIAL MEDIA
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Strategy and messaging
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Content planning and ideation
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Content creation
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Community management
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Social media audits
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Competitor analysis
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Analysis and reporting
INFLUENCER MARKETING
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Paid and gifted partnerships
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Creative campaigns
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Influencer strategy and planning
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Researching, contracting and management
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Analysis and reporting
Some of the brilliant brands I've worked with:
Services: Retained press office and social media management
Recent activity to highlight the history, heritage and growing importance of WWT London Wetland Centre as it celebrated its 25th anniversary led to powerful segments with BBC One London and BBC Radio London, multiple-page features in The Richmond and Barnes Magazines, and news in briefs with other local media across print and online.
WWT London Wetland Centre
Services: Retained press office
As well as successfully securing inclusion in relevant shopping guides/features for its products, I have recently started to support Pact Coffee with its profile building. Within the first month of taking this on, I secured a cover interview with a leading industry publication, two op-eds and an opportunity to contribute to a feature exploring a relevant topic to the brand.
PACT COFFEE
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Services: Retained press office and creative campaigns
Tug-E-Nuff recently launched its first ever water toy for dogs. To help drive awareness and consideration, I secured almost 20 pieces of coverage for the new toy as part of our retained press office - this included news coverage as well as product placements and reviews across trade and consumer media, respectively.
TUG-E-NUFF
Services: Retained press office, social media management and influencer marketing
Whilst working with Pukpip, it secured its first ever retail listing with Ocado. PR activity to help boost awareness, consideration and sales resulted in more than 40 pieces of coverage across trade, national and consumer publications. Meanwhile, an influencer campaign to showcase Pukpip as relevant to shoppers’ everyday lives not only bolstered online reach and engagement, but also generated hundreds of clicks through to Pukpip’s Ocado page.
PUKPIP
Services: Retained press office and creative campaigns
Whilst working with Layered Reality, I developed and delivered a campaign to drive awareness and footfall for ‘Jeff Wayne’s The War of the Worlds: The Immersive Experience’. As part of the campaign, we undertook new consumer research exploring the nation’s state of preparedness for an actual alien invasion for a new news story, followed by a one-day alien survival event for consumers. Coverage highlights included Metro, Daily Star and MSN.
LAYERED REALITY
Services: Ad-hoc PR
I was tasked by food tech scale-up LiberEat to help spread the word about its biggest client win to date: international pizza chain Papa Johns. By targeting key business, technology, and food and drink journalists with personalised pitches tailored to each contact’s vertical, I generated more than 20 pieces of coverage across national, regional and trade media. Highlights included Yahoo! News, The Herald, Insider Media and Foodservice Equipment Journal.
LIBEREAT
Lara's expertise was instrumental in achieving remarkable results for our recent campaign. Her professionalism and proactive approach made her a joy to work with, and her ability to blend warmth and efficiency not only made things move fast with building momentum, but also facilitated seamless communication and project execution. You won't regret engaging Lara to support your ambitions!
MICHELLE MCCLURE
CMO, LIBEREAT
Lara is an absolute pleasure to work with. Very quickly she understood who we are as an organisation, who are audience are and where we needed to expand. She is proactive and innovative in her approach and has helped grow our reach month on month as well as securing some amazing PR coverage. I thoroughly recommend Lara to any organisation looking for a PR or social media consultant.
RUTH THOMAS
EXPERIENCE & ENGAGEMENT MANAGER, LONDON WETLAND CENTRE
Following a hugely successful two years of Lara concentrating on product features for Pact Coffee, we decided to quite heavily shift our PR strategy and begin to focus more on business profiling. Within a month, Lara secured us a cover-page magazine article and three other big wins. I can't recommend working with her enough.
WILL SOWERBY
COMMS & CONTENT LEAD, PACT COFFEE
Lara is always a pleasure to work with; she is great at PR and copywriting for a range of media, as well as coming up with plenty of interesting angles and ideas. Lara keeps everyone in the project team on track with regular updates and meetings and she delivers real impact with coverage in our target media that exceeds our KPIs. We look forward to working with Lara again and would highly recommend her to anyone else looking to boost their brand’s visibility and bring their services or product to life.
ANGELA LOINES
Communications and Marketing Manager, Solent Mind
